Top 10 Fascinating Secrets
Secret #1 --- Find out how a company that started in the basement of the owner's home became one of the most profitable private businesses in the country... beyond the wildest dreams of the owners and management team.
No one, that is until now, has disclosed how large and profitable Publishers Clearing House became. We kept our results hidden from even our own employees... but I'll let you in on this tightly held secret.
The small mom-and-pop PCH grew to be one of the top 25 most profitable private companies in the country at over $1 billion in annual sales at our peak in the early 1990's. But what makes this rags-to-riches story even more amazing is that this unprecedented success was achieved while deep-pocketed competitors were entering the marketplace. Our biggest competitor was American Family Publishers, which was founded by Time Inc, Meredith, and the Pritzker family, and this new company was started because PCH management treated the magazine publishers with total arrogance. In looking back, that condescending attitude by the PCH top brass was a really big mistake.
Secret #2 --- All the secrets to PCH's success are revealed in The Naked Truth including the controversial "single word" that gave us our best-ever test result, an unbelievable 100% improvement. This unprecedented result was all due to one little 8-letter word, and this word caused a fierce fight among the PCH management team. However, our internal battle ended when it became illegal for PCH to use this word in our promotions.
Secret #3 --- Can you guess who the biggest loser was in the ferocious and hypocritical battle between the sweepstakes mailers and the politicians over "deceptive advertising?"
There were many losers including the sweepstakes mailers, the printers, lettershops, paper manufacturers, magazine publishers, and others. But the biggest loser has never been reported before and this eye-opener will shock everyone --- it was the United States Postal Service --- because they lost out on almost $10 billion.
Also read about the single incident that brought down an entire industry and the disturbing discovery that inflamed the legal dispute... older consumers "addicted" to sweepstakes.
Secret #4 --- What the founding Mertz family did with their massive fortune is simply astonishing as they quietly became one of the top 20 most philanthropic families in the country... giving almost $1 billion to charities and the arts over their lifetime.
Secret #5 --- Read about the outlandish PCH management team, a mischievous and eccentric cast of characters. For example, there was the manager who gave a farewell speech in his underwear and the wife of an executive who used chocolate mousse to get her husband "in the mood."
Secret #6 --- Uncover the real truth behind the scandal of the "sweepstakes envelopes found discarded by the roadside." Let me just say that the Emmy award winning reporter, Arnold Diaz, who broke the story back in 1992 won't be happy with the stunning insider revelations on this subject.
Secret #7 --- Hear about the greatest media parody ever... unknown but to a handful of people. Part of the mystery includes a top-secret filming of the final Cheers episode that featured the real PCH Prize Patrol. In this unaired finale, someone from Boston's most famous bar gets the surprise of his/her life. Can you guess which character becomes a millionaire?
Secret #8 --- Get the inside scoop about the PCH winners such as the young Texan who ended up in jail after binging on drugs and hookers or the winner's husband who threw away the winning entry or why the gorgeous 18-year old gal from Missouri opened her front door in such a provocative way (naked, dripping wet, and wrapped in a towel).
Secret #9 --- Is it true what the news media has reported and joked about for years... that you are more likely to be struck by lightning than win the big PCH prize? I hate to admit it, but this is true!
Did you know, however, that there was a time when your odds of winning were truly in your favor? For our very first contest back in 1967, your odds of winning the top prize was just 1 in 10! But those days are long gone.
In The Naked Truth, all of your questions about the PCH sweepstakes will be answered including your true odds of winning and whether there are any insider secrets to improving your chances of winning.
Secret #10 --- During PCH's long, painful 4-year period of massive lawsuits and negative publicity of the late 1990's, the once all-powerful sweepstakes company considered two unthinkable options.
During this challenging time, we evaluated (privately of course) exiting the sweepstakes business altogether and also pondered bankruptcy. Our testing indicated, however, that in spite of the negative environment, sweepstakes were still a powerful tool, so we couldn't abandon our greatest strength. With respect to bankruptcy, it turned out that this was not a viable option due to our ownership structure.
In the end, all the sweepstakes mailers went out of business except one. The last man standing was none other than the "granddaddy of sweepstakes"... but Publishers Clearing House would never be the same.